Enforcement Directorate Investigates FDI Compliances of Myntra

India’s e-commerce sector faces a regulatory spotlight as the Enforcement Directorate initiates a probe into Myntra over alleged violations of foreign direct investment norms valued at approximately ₹1,654 crore. The investigation targets the company’s operational framework around third-party vendor transactions, a focal point for broader industry-wide compliance standards.

This enforcement action underlines heightened regulatory vigilance in India’s expanding digital retail ecosystem, with potential ripple effects on investment sentiment and partnership structuring. Market insiders indicate that outcomes from this probe could redefine best practices for startups and established players navigating FDI frameworks in the multi-brand retail domain.

Investors and policy commentators alike acknowledge the probe as a catalyst for more transparent and rigorous regulatory adherence, influencing inbound capital flows and strategic alliances in the sector.