Mercedes-Benz India Hits Record Sales, EV Uptake Grows

Mercedes-Benz India has reported its best-ever Q1 sales performance, delivering over 4,200 vehicles—marking a 10% year-on-year growth. This includes a noteworthy jump in luxury electric vehicle (EV) sales, which now contribute nearly 8% to its portfolio. The strong performance underscores the growing appetite for high-end personal mobility, especially among affluent urban consumers.

The premium EV segment is gaining ground in India, led by early adopters and aggressive marketing. Mercedes-Benz’s focus on expanding its EV lineup and increasing localized assembly appears to be paying off, as consumers begin viewing electric options as both aspirational and practical. The growth also signals that India’s charging infrastructure and policy incentives are beginning to show results, at least in the luxury bracket.

Mercedes’ leadership stated they remain committed to doubling down on India’s luxury EV potential. With models like the EQB and EQE performing well and new launches on the horizon, the company is positioning itself to capture a growing share of India’s emerging electric luxury market. Competitors like BMW and Audi are expected to respond in kind, potentially igniting a high-end EV battle.