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Volkswagen, European Auto Giants Grapple with US Tariff Fallout


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Europe’s flagship automaker, Volkswagen, shocked markets with a steep drop in second-quarter profits, a direct consequence of surging US tariffs on imported vehicles. The unexpectedly heavy cost burden is reverberating through the entire European auto sector, with companies slashing earnings outlooks and halting new investments aimed at the US market.


Volkswagen’s challenges highlight a self-reinforcing cycle: tariffs trigger higher prices for American buyers, depress sales, and force manufacturers to reassess supply chains. The result is a growing risk of factory closures or job cuts in both Europe and its overseas subsidiaries, including those in China, Mexico, and emerging markets that feed into America’s vast auto sector.


Industry stakeholders stress that the sector’s fortunes hinge on swift and favorable conclusion to ongoing trade negotiations. A fast-track agreement with the US could revive confidence and unlock shelved capital projects, but the alternative—indefinite stalemate—looms as a real threat to Europe’s industrial leadership and the global recovery trajectory.

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